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Strategic Partnerships & Programs · Free toolkit

Plan business programs that can prove their impact.

For chambers, economic development organizations, libraries, colleges, and nonprofits that support small businesses. Design the program, choose metrics funders care about, and run every session smoothly.

Program design canvasMetric menuWorkshop checklist

1. Program design canvas

Fill this in with your partners before anything is scheduled. If a box is hard to fill in, that's where the program is most likely to struggle.

2. Metric menu

Pick 2–3 from each column. Outputs show activity; outcomes show change. Funders increasingly ask for both.

Outputs what you deliveredOutcomes what changedWhen to collect
Participants registered and attendedBusinesses launched or formally registeredRegistration + day of
Sessions or advising hours deliveredNew system or process adopted (CRM, bookkeeping, scheduling)30 days after
Completion rate for multi-week programsAccess to capital: applications and approvals90 days after
Participant satisfaction and confidence (1–5)Revenue change reported by participants90 and 180 days after
Referrals made to partners and resourcesJobs created or retained180 days after
Participants from underserved groups or areasBusinesses still operating after one year12 months after

Tip: Capture a baseline at registration (stage, size, revenue range, goals). Without a starting point, you can't show change later.

3. Workshop run-of-show checklist

6+ weeks out

3–4 weeks out

Week of

Day of

After

0 of 11 done

Want help putting this into practice?

This tool is a starting point. Liberty Smart helps businesses and organizations turn it into a working system through our Strategic Partnerships & Programs work.