Your numbers
Best guesses are fine. Count every channel: phone, voicemail, web forms, email, texts, and social media messages.
5 fixes you can make this week
- Send an instant acknowledgment for every form, text, and after-hours call so people know they were heard.
- Set a response-time standard (for example, one business hour) and make one person responsible for it each day.
- Put every inquiry in one place instead of five inboxes, phones, and apps.
- Use a text-back for missed calls so callers get a reply before they dial your competitor.
- Follow up at least twice on quotes that go quiet. Many sales come after the first follow-up, not the first contact.
Want to go deeper? Read Lead Follow-Up Should Not Depend on Memory or take the ReplySmart Fit Check.
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